Lalitya is a Product Designer with a Master’s in Universal Design from NID. With experience at Jio and ICICI Lombard, he has crafted thoughtful digital experiences across B2C, B2B, and enterprise landscapes- designing systems, journeys, and tools that blend structure with empathy, and scale with simplicity.
Lalitya is a Product Designer with a Master’s in Universal Design from NID. With experience at Jio and ICICI Lombard, he has crafted thoughtful digital experiences across B2C, B2B, and enterprise landscapes- designing systems, journeys, and tools that blend structure with empathy, and scale with simplicity.
Lalitya is a Product Designer with a Master’s in Universal Design from NID. With experience at Jio and ICICI Lombard, he has crafted thoughtful digital experiences across B2C, B2B, and enterprise landscapes- designing systems, journeys, and tools that blend structure with empathy, and scale with simplicity.
Curious at heart, his skillset stretches beyond Design. He writes Hindi poetry, explores AI and emerging tech, and brings soulful detail to everything—from interface logic to Indian home-cooked meals.
For Lalitya, design is where precision meets poetry—grounded in insight, and built to resonate.
Curious at heart, his skillset stretches beyond Design. He writes Hindi poetry, explores AI and emerging tech, and brings soulful detail to everything—from interface logic to Indian home-cooked meals.
For Lalitya, design is where precision meets poetry—grounded in insight, and built to resonate.
Curious at heart, his skillset stretches beyond Design. He writes Hindi poetry, explores AI and emerging tech, and brings soulful detail to everything—from interface logic to Indian home-cooked meals.
For Lalitya, design is where precision meets poetry—grounded in insight, and built to resonate.
— Based in Mumbai, Maharashtra
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ACADEMIA
2019 - 2022
Master of Design
Universal Design
National Institute of Design
Ahmedabad
(Bengaluru Campus)
2017 - 2018
Post Graduate Diploma
Tool Design & CAD/CAM
Central Tool Room & Training Centre
Bhubaneswar
2013 - 2017
Bachelor of Technology
Plastics Engineering
Central Institute of Plastics Engineering & Technology
Lucknow
2009 - 2013
Intermediate/HighSchool
Central Board of Secondary Education
Jawahar Navodaya Vidyalaya
Kanpur Nagar
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EXPERIENCE
ICICI Lombard GIC
ICICI Lombard GIC
Product Designer
Mumbai, Maharashtra
Aug 2024 - Present
Contributing to B2C, B2B, and enterprise platforms within the Platform Management Team designing user journeys, internal tools, and scalable systems.
Contributing to B2C, B2B, and enterprise platforms within the Platform Management Team designing user journeys, internal tools, and scalable systems.
Contributing to B2C, B2B, and enterprise platforms within the Platform Management Team designing user journeys, internal tools, and scalable systems.
IL TakeCare (ILTC) - Led usability evaluation, development handoff, and UI lifts across key flows to enhance visual consistency and align UX with business objectives.
IL TakeCare (ILTC) - Led usability evaluation, development handoff, and UI lifts across key flows to enhance visual consistency and align UX with business objectives.
IL TakeCare (ILTC) - Led usability evaluation, development handoff, and UI lifts across key flows to enhance visual consistency and align UX with business objectives.
IL Design System (ILDS) - Established a robust design system from foundations with 10+ reusable components, standardizing tokens, documentation, and component governance to accelerate delivery.
IL Design System (ILDS) - Established a robust design system from foundations with 10+ reusable components, standardizing tokens, documentation, and component governance to accelerate delivery.
IL Design System (ILDS) - Established a robust design system from foundations with 10+ reusable components, standardizing tokens, documentation, and component governance to accelerate delivery.
Bancassurance - Designed SaaS-based configurator experiences for IL and partner banks, streamlining onboarding and unifying fragmented microsites.
Bancassurance - Designed SaaS-based configurator experiences for IL and partner banks, streamlining onboarding and unifying fragmented microsites.
Bancassurance - Designed SaaS-based configurator experiences for IL and partner banks, streamlining onboarding and unifying fragmented microsites.
Enrollment Portal & UI Configurator - Revamped the portal with A/B testing and modern UX practices, reducing onboarding time.
Enrollment Portal & UI Configurator - Revamped the portal with A/B testing and modern UX practices, reducing onboarding time.
Enrollment Portal & UI Configurator - Revamped the portal with A/B testing and modern UX practices, reducing onboarding time.
ChatBot for NYSA - Crafted a scalable chatbot piloted on endorsement through conversational design from scratch.
ChatBot for NYSA - Crafted a scalable chatbot piloted on endorsement through conversational design from scratch.
ChatBot for NYSA - Crafted a scalable chatbot piloted on endorsement through conversational design from scratch.
IL AutoNinja - Revamped the IL's automated SaaS based admin & automation tool for 2 Wheeler insurance adhering IL design language and simplifying the flows accross personas.
IL AutoNinja - Revamped the IL's automated SaaS based admin & automation tool for 2 Wheeler insurance adhering IL design language and simplifying the flows accross personas.
IL AutoNinja - Revamped the IL's automated SaaS based admin & automation tool for 2 Wheeler insurance adhering IL design language and simplifying the flows accross personas.
Jio Platforms Limited
Jio Platforms Limited
UX Designer
Mumbai, Maharashtra
Aug 2022 - Jul 2024
Delivered scalable design solutions across e-commerce, healthcare, HRMS, and enterprise Gen-AI platforms within the Central UX Team.
Delivered scalable design solutions across e-commerce, healthcare, HRMS, and enterprise Gen-AI platforms within the Central UX Team.
Delivered scalable design solutions across e-commerce, healthcare, HRMS, and enterprise Gen-AI platforms within the Central UX Team.
Project Pentagon (Reliance POS) - Revamped POS workflows, reducing transaction time by 30 secs; built a rebranding module and inventory catalogue for Urban Ladder.
Project Pentagon (Reliance POS) - Revamped POS workflows, reducing transaction time by 30 secs; built a rebranding module and inventory catalogue for Urban Ladder.
Project Pentagon (Reliance POS) - Revamped POS workflows, reducing transaction time by 30 secs; built a rebranding module and inventory catalogue for Urban Ladder.
NetMeds (B2C) - Designed post order, help & support, family-linked health records, geo-specific and offers and coupons features aligned to JDS 2.0.
NetMeds (B2C) - Designed post order, help & support, family-linked health records, geo-specific and offers and coupons features aligned to JDS 2.0.
NetMeds (B2C) - Designed post order, help & support, family-linked health records, geo-specific and offers and coupons features aligned to JDS 2.0.
JioMart (B2C) - Introduced help & support, reduced post-order complaints by 36% through redesigned help flows; developed a chatbot interface and designed Cartzy India’s first counterless AI/ML in-store UX.
JioMart (B2C) - Introduced help & support, reduced post-order complaints by 36% through redesigned help flows; developed a chatbot interface and designed Cartzy India’s first counterless AI/ML in-store UX.
JioMart (B2C) - Introduced help & support, reduced post-order complaints by 36% through redesigned help flows; developed a chatbot interface and designed Cartzy India’s first counterless AI/ML in-store UX.
Stratify.AI - Designed the UX for an internal Gen-AI tool generating PRDs, BRDs, and workflows achieving 100% adoption.
Stratify.AI - Designed the UX for an internal Gen-AI tool generating PRDs, BRDs, and workflows achieving 100% adoption.
Stratify.AI - Designed the UX for an internal Gen-AI tool generating PRDs, BRDs, and workflows achieving 100% adoption.
SmartGreens - Created MVP for a B2B V&B sourcing platform enabling full digital procurement for produce hubs.
SmartGreens - Created MVP for a B2B V&B sourcing platform enabling full digital procurement for produce hubs.
SmartGreens - Created MVP for a B2B V&B sourcing platform enabling full digital procurement for produce hubs.
Jio StoreAssist - Developed Gen-AI shelf auditing tool for real-time store-level insights.
Jio StoreAssist - Developed Gen-AI shelf auditing tool for real-time store-level insights.
Jio StoreAssist - Developed Gen-AI shelf auditing tool for real-time store-level insights.
Reliance SmartBazaar - Designed the Know Your Product Price app for in-store price checks across India.
Reliance SmartBazaar - Designed the Know Your Product Price app for in-store price checks across India.
Reliance SmartBazaar - Designed the Know Your Product Price app for in-store price checks across India.
PeopleFirst - Built modules for succession planning and absconding workflows, improving workforce operations in line with JDS 2.0.
PeopleFirst - Built modules for succession planning and absconding workflows, improving workforce operations in line with JDS 2.0.
PeopleFirst - Built modules for succession planning and absconding workflows, improving workforce operations in line with JDS 2.0.
RDPR, Govt of Karnataka
RDPR, Govt of Karnataka
UX Researcher
Bengaluru, Karnataka
Oct 2021 - Jan 2022
Worked on digital governance projects at the Department of Rural Development Panchayat Raj, Govt of Karnataka, focused on rural service design.
Worked on digital governance projects at the Department of Rural Development Panchayat Raj, Govt of Karnataka, focused on rural service design.
Worked on digital governance projects at the Department of Rural Development Panchayat Raj, Govt of Karnataka, focused on rural service design.
System Giga Map - Led research and mapping for the System Giga Map to visualize governance processes for the Panchatantra 2.0 framework.
System Giga Map - Led research and mapping for the System Giga Map to visualize governance processes for the Panchatantra 2.0 framework.
System Giga Map - Led research and mapping for the System Giga Map to visualize governance processes for the Panchatantra 2.0 framework.
Bapuji Seva Kendra - Led user research initiatives for the citizen-facing portal (Android) for G2C rural services, targeting the Next Billion Users.
Bapuji Seva Kendra - Led user research initiatives for the citizen-facing portal (Android) for G2C rural services, targeting the Next Billion Users.
Bapuji Seva Kendra - Led user research initiatives for the citizen-facing portal (Android) for G2C rural services, targeting the Next Billion Users.
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ACHIEVEMENTS & RECOGNITIONS
Star Performer/Best Debutant | R&R, Jio Platforms Limited
Recognized for simplifying processes and exemplifying Reliance values on the JioMart product.
Star Performer/Best Debutant | R&R, Jio Platforms Limited
Recognized for simplifying processes and exemplifying Reliance values on the JioMart product.
Star Performer/Best Debutant
R&R, Jio Platforms Limited
Recognized for simplifying processes and exemplifying Reliance values on the JioMart product.
Winner 6th DesignNerds | Design Hackathon Jio
Led a 10+ member team to victory; also redefined challenge formats and judging for the next edition.
Winner 6th DesignNerds | Design Hackathon Jio
Led a 10+ member team to victory; also redefined challenge formats and judging for the next edition.
Winner 6th DesignNerds
Design Hackathon Jio
Led a 10+ member team to victory; also redefined challenge formats and judging for the next edition.
Tagline Designer | UTTIPEC Delhi Development Auhtority (DDA)
Designed tagline for a visual identity redesign project headed under NID for Government of Delhi
Tagline Designer | UTTIPEC Delhi Development Auhtority (DDA)
Designed tagline for a visual identity redesign project headed under NID for Government of Delhi
Tagline Designer
UTTIPEC Delhi Development Auhtority (DDA)
Designed tagline for a visual identity redesign project headed under NID for Government of Delhi
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CERTIFICATIONS
Consumer Neuroscience & Neuromarketing
Copenhagen Business School
Consumer Neuroscience & Neuromarketing
Copenhagen Business School
Google UX Design Certification
Google | Coursera
Google UX Design Certification
Google | Coursera
Google Data Studio - Google Analytics
Google Analytics Academy
Google Data Studio - Google Analytics
Google Analytics Academy
The Language of Design - Form & Meaning
California Institute of the Arts (CalArts)
The Language of Design - Form & Meaning
California Institute of the Arts (CalArts)
Google Digital Marketing
Grow with Google
Google Digital Marketing
Grow with Google
Human health & Climate Change
World Health Organization
Human health & Climate Change
World Health Organization
Sustainable Finance
United Nations Institute for Training and Research (UNITAR)
Sustainable Finance
United Nations Institute for Training and Research (UNITAR)
Consumer Neuroscience & Neuromarketing
Copenhagen Business School
Google UX Design Certification
Google | Coursera
Google Data Studio - Google Analytics
Google Analytics Academy
The Language of Design - Form & Meaning
California Institute of the Arts (CalArts)
Google Digital Marketing
Grow with Google
Human health & Climate Change
World Health Organization
Sustainable Finance
United Nations Institute for Training and Research (UNITAR)
———
CORE SKILLS
Effective Communication
Design Thinking
User Empathy
Problem Solving
Strategic Decisions
Effective Communication
Design Thinking
User Empathy
Problem Solving
Strategic Decisions
Effective Communication
Design Thinking
User Empathy
Problem Solving
Strategic Decisions
Team Collaboration
Insightful Observation
Active Listening
Content Writing
Project Management
Team Collaboration
Insightful Observation
Active Listening
Content Writing
Project Management
Team Collaboration
Insightful Observation
Active Listening
Content Writing
Project Management
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SOFTWARE SKILLS
Creative Tools
Prototyping Tools
Business Tools
Research Tools
AI Tools
3D Modelling Tools
Creative Tools
Prototyping Tools
Business Tools
Research Tools
AI Tools
3D Modelling Tools
Creative Tools
Prototyping Tools
Business Tools
Research Tools
AI Tools
3D Modelling Tools
Adobe Creative Suite/ Procreate/ Dreams
Figma/ XD/ Sketch
MS Office Suite
Maze/ Google Analytics/ CleverTap
ChatGPT/ Sora/ Gemini/ Perplexity/ DeepSeek
Blender/ CATIA/ Keyshot/ AutoCAD
Adobe Creative Suite/ Procreate/ Dreams
Figma/ XD/ Sketch
MS Office Suite
Maze/ Google Analytics/ CleverTap
ChatGPT/ Sora/ Gemini/ Perplexity/ DeepSeek
Blender/ CATIA/ Keyshot/ AutoCAD
Adobe Creative Suite/ Procreate/ Dreams
Figma/ XD/ Sketch
MS Office Suite
Maze/ Google Analytics/ CleverTap
ChatGPT/ Sora/ Gemini/ Perplexity/ DeepSeek
Blender/ CATIA/ Keyshot/ AutoCAD
———
PERSONAL DETAILS
31st December 1995
31st December 1995
31st December 1995
Kanpur, Uttar Pradesh
Kanpur, Uttar Pradesh
Kanpur, Uttar Pradesh
Single
Single
Single
English, Hindi
English, Hindi
English, Hindi
Liked this project!
Wanna work
together?
Feel free to reach out,
Designed with
By Lalitya Krishnan
|
© 2025 All rights reserved
Liked this project!
Wanna work
together?
Feel free to reach out,
Designed with
By Lalitya Krishnan
|
© 2025 All rights reserved
Liked this project!
Wanna work
together?
Feel free to reach out,
Designed with
By Lalitya Krishnan
|
© 2025 All rights reserved
Liked this project!
Wanna work
together?
Feel free to reach out,
Designed with
By Lalitya Krishnan
© 2025 All rights reserved
