Company
ICICI Lombard
Domain
InsurTech
Persona
B2B | B2C | Enterprise
Duration
2 Months
Role
Research | UX | UI
The GHI Enrolment Portal – Policy Configurator is an internal tool used by HR admins and corporate clients to customize Group Health Insurance (GHI) policies for their employees. It plays a critical role in defining coverages, premium structures, employee categories, and benefit options before a policy goes live.
India’s digital insurance platform market was about ₹12,000 crore in 2024 and is projected to cross ₹37,000 crore by 2033. Meanwhile, the overall health insurance market, driven by group health growth, reached roughly ₹1.25 lakh crore in 2024 and is expected to grow at nearly 21% annually to exceed ₹3.8 lakh crore by 2030.
Demand is rising due to corporate workforce expansion, government health-coverage initiatives, deeper insurance awareness, smartphone penetration, and the need for fast, seamless digital enrollment, especially among young users and in Tier-II/Tier-III cities.
The previous version of the configurator had usability gaps that led to frequent errors, misconfigurations, and delays in policy onboarding. Improving this experience was essential because even small configuration mistakes can directly impact employee coverage, operational workload, compliance accuracy, and the overall perception of ICICI Lombard’s digital capabilities. The redesign aimed to simplify the process, reduce cognitive load, and ensure that complex policy setups could be completed confidently and accurately.
The previous version of the configurator had usability gaps that led to frequent errors, misconfigurations, and delays in policy onboarding. Improving this experience was essential because even small configuration mistakes can directly impact employee coverage, operational workload, compliance accuracy, and the overall perception of ICICI Lombard’s digital capabilities. The redesign aimed to simplify the process, reduce cognitive load, and ensure that complex policy setups could be completed confidently and accurately.
The previous version of the configurator had usability gaps that led to frequent errors, misconfigurations, and delays in policy onboarding. Improving this experience was essential because even small configuration mistakes can directly impact employee coverage, operational workload, compliance accuracy, and the overall perception of ICICI Lombard’s digital capabilities. The redesign aimed to simplify the process, reduce cognitive load, and ensure that complex policy setups could be completed confidently and accurately.
The previous version of the configurator had usability gaps that led to frequent errors, misconfigurations, and delays in policy onboarding. Improving this experience was essential because even small configuration mistakes can directly impact employee coverage, operational workload, compliance accuracy, and the overall perception of ICICI Lombard’s digital capabilities. The redesign aimed to simplify the process, reduce cognitive load, and ensure that complex policy setups could be completed confidently and accurately.
The previous version of the configurator had usability gaps that led to frequent errors, misconfigurations, and delays in policy onboarding. Improving this experience was essential because even small configuration mistakes can directly impact employee coverage, operational workload, compliance accuracy, and the overall perception of ICICI Lombard’s digital capabilities. The redesign aimed to simplify the process, reduce cognitive load, and ensure that complex policy setups could be completed confidently and accurately.
The previous version of the configurator had usability gaps that led to frequent errors, misconfigurations, and delays in policy onboarding. Improving this experience was essential because even small configuration mistakes can directly impact employee coverage, operational workload, compliance accuracy, and the overall perception of ICICI Lombard’s digital capabilities. The redesign aimed to simplify the process, reduce cognitive load, and ensure that complex policy setups could be completed confidently and accurately.
The previous version of the configurator had usability gaps that led to frequent errors, misconfigurations, and delays in policy onboarding. Improving this experience was essential because even small configuration mistakes can directly impact employee coverage, operational workload, compliance accuracy, and the overall perception of ICICI Lombard’s digital capabilities. The redesign aimed to simplify the process, reduce cognitive load, and ensure that complex policy setups could be completed confidently and accurately.
The previous version of the configurator had usability gaps that led to frequent errors, misconfigurations, and delays in policy onboarding. Improving this experience was essential because even small configuration mistakes can directly impact employee coverage, operational workload, compliance accuracy, and the overall perception of ICICI Lombard’s digital capabilities. The redesign aimed to simplify the process, reduce cognitive load, and ensure that complex policy setups could be completed confidently and accurately.
