Hello, there.

Hello, there.

I'm Lalitya Krishnan.

I'm Lalitya Krishnan.

I design experiences, write poetry & cook awesome food.

I design experiences, write poetry & cook awesome food.

Product Designer at

Master of Design from

Industry Projects

Industry Projects

Bancasurrance

B2B Enterprise SaaS InsureTech

Designed SaaS-based configurator experiences for IL and partner banks, streamlining onboarding and unifying fragmented microsites.

Bancasurrance

B2B Enterprise SaaS InsureTech

Designed SaaS-based configurator experiences for IL and partner banks, streamlining onboarding and unifying fragmented microsites.

Bancasurrance

B2B Enterprise SaaS InsureTech

Designed SaaS-based configurator experiences for IL and partner banks, streamlining onboarding and unifying fragmented microsites.

Enrolment Portal

GHI Policy UI Configurator

Revamped the portal with A/B testing and modern UX practices, reducing onboarding time

Enrolment Portal

GHI Policy UI Configurator

Revamped the portal with A/B testing and modern UX practices, reducing onboarding time

Enrolment Portal

GHI Policy UI Configurator

Revamped the portal with A/B testing and modern UX practices, reducing onboarding time

AutoNinja

B2B Enterprise SaaS InsureTech

Designed SaaS-based configurator experiences for IL and partner banks, streamlining onboarding and unifying fragmented microsites.

AutoNinja

B2B Enterprise SaaS InsureTech

Designed SaaS-based configurator experiences for IL and partner banks, streamlining onboarding and unifying fragmented microsites.

AutoNinja

B2B Enterprise SaaS InsureTech

Designed SaaS-based configurator experiences for IL and partner banks, streamlining onboarding and unifying fragmented microsites.

IL Design System

Design system for ICICI Lombard

Established robust design system from foundations and components, standardized tokens, documentation, & component governance to accelerate delivery.

IL Design System

Design system for ICICI Lombard

Established robust design system from foundations and components, standardized tokens, documentation, & component governance to accelerate delivery.

IL Design System

Design system for ICICI Lombard

Established robust design system from foundations and components, standardized tokens, documentation, & component governance to accelerate delivery.

Project Pentagon

Enterprise unified Retail POS

Revamped POS workflows, reducing transaction time by 30 secs; built a rebranding module and inventory catalogue for Urban Ladder.

Project Pentagon

Enterprise unified Retail POS

Revamped POS workflows, reducing transaction time by 30 secs; built a rebranding module and inventory catalogue for Urban Ladder.

Project Pentagon

Enterprise unified Retail POS

Revamped POS workflows, reducing transaction time by 30 secs; built a rebranding module and inventory catalogue for Urban Ladder.

PeopleFirst

Enterprise HRTech

Built modules for succession planning and absconding workflows, improving workforce operations in line with JDS 2.0

PeopleFirst

Enterprise HRTech

Built modules for succession planning and absconding workflows, improving workforce operations in line with JDS 2.0

PeopleFirst

Enterprise HRTech

Built modules for succession planning and absconding workflows, improving workforce operations in line with JDS 2.0

NetMeds

B2C HealthCare

Designed post order, help & support, family-linked health records, geo-specific and offers & coupons features aligned to JDS 2.0.

NetMeds

B2C HealthCare

Designed post order, help & support, family-linked health records, geo-specific and offers & coupons features aligned to JDS 2.0.

NetMeds

B2C HealthCare

Designed post order, help & support, family-linked health records, geo-specific and offers & coupons features aligned to JDS 2.0.

JioMart

B2C Retail Ecommerce

Introduced help & support, reduced post-order complaints; developed a chatbot interface and designed Cartzy India’s first counterless AI/ML in-store UX.

JioMart

B2C Retail Ecommerce

Introduced help & support, reduced post-order complaints; developed a chatbot interface and designed Cartzy India’s first counterless AI/ML in-store UX.

JioMart

B2C Retail Ecommerce

Introduced help & support, reduced post-order complaints; developed a chatbot interface and designed Cartzy India’s first counterless AI/ML in-store UX.

Panchatantra 2.0

G2C Service & System Design

Visualised System Giga Map and Led user research initiatives for Bapuji Seva Kendra

Panchatantra 2.0

G2C Service & System Design

Visualised System Giga Map and Led user research initiatives for Bapuji Seva Kendra

Panchatantra 2.0

G2C Service & System Design

Visualised System Giga Map and Led user research initiatives for Bapuji Seva Kendra

Academic Projects

Academic Projects

Design for Sustainability

Graduation Project

The project integrated systems thinking and sustainability principles to create scalable, eco-friendly alternatives to single-use plastics.

Design for Sustainability

Graduation Project

The project integrated systems thinking and sustainability principles to create scalable, eco-friendly alternatives to single-use plastics.

Design for Sustainability

Graduation Project

The project integrated systems thinking and sustainability principles to create scalable, eco-friendly alternatives to single-use plastics.

Electronic Waste in India

Systems Thinking

E- waste and it's management in India. Proposal for Education Policy Reform considering neccessity of Domain Awareness.

Electronic Waste in India

Systems Thinking

E- waste and it's management in India. Proposal for Education Policy Reform considering neccessity of Domain Awareness.

Electronic Waste in India

Systems Thinking

E- waste and it's management in India. Proposal for Education Policy Reform considering neccessity of Domain Awareness.

Colour & Light in Nature

Experiential Design

A systematic study on the psychological and spatial impact of natural light and colour in environmental perception.

Colour & Light in Nature

Experiential Design

A systematic study on the psychological and spatial impact of natural light and colour in environmental perception.

Colour & Light in Nature

Experiential Design

A systematic study on the psychological and spatial impact of natural light and colour in environmental perception.

Creative Explorations

Creative Explorations

Liked this project!

Wanna work

together?

Feel free to reach out,

+91 9453 558721

|

krishnan.lalitya@gmail.com

|

www.linkedin.com/in/lalityakrishnan

Designed with

By Lalitya Krishnan

|

© 2025 All rights reserved

Liked this project!

Wanna work

together?

Feel free to reach out,

+91 9453 558721

krishnan.lalitya@gmail.com

www.linkedin.com/in/lalityakrishnan

Designed with

By Lalitya Krishnan

© 2025 All rights reserved

Liked this project!

Wanna work

together?

Feel free to reach out,

+91 9453 558721

|

krishnan.lalitya@gmail.com

|

www.linkedin.com/in/lalityakrishnan

Designed with

By Lalitya Krishnan

|

© 2025 All rights reserved

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